After 14 years of losing money and burning billions of dollars a year to build electric cars, will he be the next Jia Yueting?


In terms of the level of "pie", Tesla CEO Musk is definitely on top of the game. In a launch event that has been all over the world, Musk unveiled the stunning "performance monster" Semi semi truck with a range of 500 miles on a single charge, which will go into production in 2019.

Tesla CEO Musk has said that with electric cars, solar roofs, and energy storage units, Tesla's goal is to wean the economy off its dependence on fossil fuels, and that electric trucks are the next step in the plan.

Born in South Africa in 1971, Elon Musk dropped out of Stanford University at the age of 24 to start his own business, and has since single-handedly founded Paypal, SpaceX, Tesla, SolarCity and other companies in areas such as online payments, space technology, new energy vehicles, solar energy, colonization of alien planets and more. Not only have these ventures made him a billionaire, but they have brought him an aura of many things; some say he is a real-life version of Iron Man, others say he is the world's most radical genius, and still others say he will be the greatest man of the 21st century.

Musk definitely has his hands full with more than he can handle. He is at the helm of several companies at the same time, each with clearly defined goals for future growth.

Contrast that with the fact that Musk's current situation may be a little similar to Jia's. What's similar? It's that a lot of people are questioning the state of the company and bearish institutions have been trying to short Tesla.

Tesla was built in 2003 and after all these years, it has only ever been profitable in the first quarter of 2013 and the third quarter of 2016, the rest of the time it has been in the red and is now expected to lose around $1 billion per quarter, burning through money at a rate that dazzles everyone.

The electric car maker has been burning through money at a rate of about $8,000 per minute (or $480,000 per hour) over the past 12 months, data aggregated by Bloomberg shows. Also in the third quarter, Tesla consumed $1.42 billion, $260 million more than in the second quarter, the equivalent of burning $16 million a day.

Bob Lutz, a former VP of GM, also recently went on record saying that a business that always burns money like this won't last, and estimates that Tesla may just about go out of business in 2019.

Musk said the company previously fired 700 employees after evaluating its third-quarter results, and this is the first time Tesla has officially acknowledged publicly the number of layoffs. The layoffs have caused a series of ripple effects, with workers at Tesla's Fremont, California, plant getting union support and holding protest rallies.

Yet such record-breaking money has failed to bring the long-awaited mass production to the market. Tesla delivered just 222 Model 3s in the third quarter, well below its initial promise, and as many as 40,000 customers paid a $1,000 deposit. Musk had projected that Tesla could produce 5,000 Model 3s per week by the end of this year. But the company pushed that target back to March 2018 in a letter sent to investors this week.

Musk has been an internet sensation for two months now, debating with Zuckerberg in a paranoid attempt to prove the threat of artificial intelligence, while busy with his Mars migration project to send humans to Mars within a decade. And this series of events certainly feels like a pot of cold water on Musk's head.

The New York Times has called Musk "the world's most successful and important entrepreneur". As a simple example: he's probably the only person to have started four companies worth over $1 billion - PayPal, Tesla, SpaceX, and Solar City. But at his heart, Musk is not your typical businessman or entrepreneur. He is an engineer, an inventor, or as he calls himself, a "technologist". As a very talented engineer, he was able to find inefficient designs, flaws, and all sorts of things that were completely overlooked in the various tools.

Musk's brother, Kimbal, said:He [Musk] can see things more clearly in a way that ordinary people can't understand." Kamba spoke about his brother's early love for chess and added: "If you are a chess master, you can see 12 moves in certain situations. But in any case, Elon could foresee the next 12 moves of the game. "

It's clear that Musk has a variety of projects on his hands. Predictably, he'll have more or less setbacks in moving forward with these projects. However, tech leaders like Musk, who are used to criticism, mockery and skepticism, are likely to surprise us.


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