Analysis of January-November 2017 retail sales data: retail sales in the automotive category increased by 6 percent year-on-year
In November 2017, total retail sales of consumer goods amounted to RMB 3,410.8 billion, up 10.2% in nominal terms year-on-year (8.8% in real terms net of price factors; all the following are nominal growth unless otherwise noted).
From January to November 2017, the total retail sales of consumer goods amounted to RMB 331,528 billion, up 10.3% year-on-year. Among them, the retail sales of consumer goods of units above the limit were 1,457.53 billion yuan, an increase of 8.3%.
In terms of retail sales of automobiles, total retail sales of automobiles in November were $410.3 billion, up 4.2% from a year ago. Total retail sales of automobiles from January to November reached 3,780.5 billion yuan, up 6 percent year-on-year.
Total retail sales of automobiles and year-over-year growth rate in 2017
Data source: CBSI database
The retail merchandise category as a whole appears to be up on October's revenue, with retail sales of goods to units above the limit of 148.78 billion yuan in November, up 7.9% year-on-year. From January to November, retail sales of goods in units above the limit were 1369.31 billion yuan, up 8.3% year-on-year. Among them, communications equipment, cosmetics, furniture, Chinese and Western medicines and petroleum and products all grew at a faster rate than 10% year-on-year in November. Communications equipment category revenue of 55.7 billion yuan in November, a growth rate of 33.9%, is the highest growth rate of all units above the limit in November; cosmetics in recent months continued to maintain high growth rates, November revenue 28.2 billion yuan, an increase of 21.4%.
From the growth rate of retail sales of automobiles, according to the latest consumption data released by the National Bureau of Statistics, the total retail sales of automobiles from January to November reached 3,780.5 billion yuan, an increase of 6% year-on-year, which is 4.3 percentage points lower than the growth rate of total retail sales of consumer goods in the same period.
Growth rate of retail sales of automobiles and total retail sales of consumer goods in 2017