Text/Meng Yonghui

It's becoming more and more obvious that the new retail era is upon us. Ali, Tencent as the representative of the Internet giants through the capital of the way to participate in the operation of traditional supermarkets is only one aspect, more is offline many of the physical stores began to carry out the "smart store" upgrade. Although the upgraded stores don't look much different from the past except for their names, this trend of embracing new retail is starting to emerge more and more.

If we look at these two approaches above, it's easy to see that the main way traditional e-commerce companies are empowering new retail is through capital and physical operations. Capital is more straightforward in that it gives money, and physical operations involve many aspects such as store renovations, technology additions, etc. Led by this trend, more and more industries are starting to join the ranks of new retail empowerment, and home improvement is one such industry.

The same way e-commerce has evolved into new retail, the home improvement industry is also undergoing an evolution. The author sees this evolution as an evolution from internet home improvement to new home improvement. The same theme as new retail is empowerment, the process of evolving Internet home furnishings into new home furnishings is also an empowering process.

Empowerment opens as Internet home improvement begins to evolve into new home improvement

The process of the evolution of Internet home furnishing into new home furnishing is actually a process of new retail constantly empowering the home furnishing industry. Through empowerment, Internet home improvement has found ways and means to crack the original pain points and problems, thus bringing the development of the home improvement industry into a whole new era.

1. The industrialization of home furnishings is beginning to increase. Although home improvement has always been an industry, and the market size of this industry exceeds trillions of dollars, the industrialization of the home improvement industry has always been at a relatively low level. The inability to connect between the links and processes of the home improvement industry, the difficulty of landing standards and specifications, and the low degree of industrialization of the links have always been the main problems that plague the industrialization of the home improvement industry.

This problem even to the Internet home furnishing era still has not been any change, even to the end of the Internet home furnishing has evolved into a marketing tool, did not really bring the essence of change to the development of the industry. With the advent of the new retail era, things such as whole-house customization, assembly-type home furnishing and industrialization of workers, which are closely related to the concept of industrialization of home furnishing, began to appear, and the industrialization of home furnishing began to make substantial moves.

The industrialization of home furnishings is actually an inevitable shift from Internet home furnishings to new home furnishings. Because compared to the Internet-enabled home improvement industry, the new technology-enabled home improvement industry represented by the new retail is more worthy of our expectation, and the changes it brings to the home improvement industry are more radical and exciting.

2, the probability of new technologies represented by smart technology landing in the home improvement industry is increasing.Unlike the Internet era technology and the home improvement industry is just a simple addition, the new retail era technology for the home improvement industry empowerment is more concerned about the real landing and application. For example, we are now starting to see the application of intelligent robots in the home improvement industry, thus improving the efficiency of the home improvement industry and reducing a series of problems such as inconsistent standardization and standardization of the operation department in the construction process.

Of course, the use of smart robots among the home improvement industry is just one aspect. The application of new technologies represented by big data in the new home improvement retail has begun to promote the improvement of home improvement efficiency from another level. With the collection of user demand data and production data, we achieve a seamless connection between the upstream and downstream of home furnishings, reducing the waste of resources caused by blind marketing of home furnishings.

As a result, the landing of new technologies in the home improvement industry began to gradually increase, and the original model of merely adding up could not play a substantial role. So, more and more companies began to devote themselves to the research and development and application of new technologies, trying to bring essential changes to the home improvement industry through the application of new technologies.

3, the user access to home improvement more diversified ways, giving rise to more new models of home improvement. In the traditional era, the way people get home improvement is basically offline, acquaintance recommendation and word of mouth is the main source of home improvement users. Into the Internet era, the user access to home improvement began to move from offline to online, online disintermediation, simplicity and efficiency let many home improvement practitioners began to choose.

As the Internet era comes to an end, simply getting home improvement services online no longer meets the needs of users, who need a more direct, comprehensive and authentic way to get home improvement products and services. Bridging the gap between online and offline is not only applicable in the new retail sector, but also in the home improvement industry.

In the future, with the diversification of home improvement products and services, the way in which users obtain home improvement products and services will likewise show diversified development. In addition to hardcover homes becoming standard, people can achieve a wide variety of home improvement products and services with the new retail that integrates offline and online. The maturation of new technologies provides a whole new way for users to experience home improvement products and a whole new way for users to participate in home improvement.

Therefore, the advent of the new retail era has provided a whole new way and means for the evolution of the home improvement industry, and Internet home improvement companies are beginning to explore new ways to develop the home improvement industry by embracing the new retail changes. If we call the integration of e-commerce and new technology new retail, then the combination of Internet home furnishing and new technology will open a new stage of development of the home furnishing industry in the new home furnishing stage.

What essential changes will the home improvement industry present in this new phase?

Just as the new retail will disrupt the original logic of business operations, the new retail-enabled home improvement industry will also undergo some significant changes. These changes are relatively radical compared to the Internet home improvement, and will even turn our view of the home improvement industry upside down. So, what will change in the home improvement industry in the context of new retail?

1, the barriers between the internal links and processes of home improvement will be further integrated. The long extension of the industry chain is the fundamental feature that sets the home improvement industry apart from other industries, and is the reason why its market size is so large. The advent of the new retail era and the acceleration of the combination of new technology and the home improvement industry are making subtle changes in the home improvement industry. The impact of technological elements on the home improvement industry began to increase, and many home improvement companies began to improve the operational efficiency of the home improvement industry through new technologies, in this process, involves the process of reconstructing the processes and links of the home improvement industry, in which the unified expression of the barriers that continue to dissipate are the main features of this process.

Take the design link and construction link for example, the Internet home improvement era, the link between the design link and the construction link is not too much, although the designer has designed a lot of design drawings and plans, but in the actual operation and construction process, these drawings and plans will still have a lot of modifications. Entering the new home improvement era, the connection between the design and construction segments will no longer be at the level of drawings, they are more connected by way of data.

The design session becomes a step in collecting data and information for the entire home improvement session. These data can not only present the user's preferred design scheme and design effect, but also guide the construction of each stage and process, which will allow the home improvement industry to bridge the gap between various processes and links, until finally evolving into an organic whole.

Therefore, the data of home furnishing will eliminate the disconnection between various processes and links in the traditional home furnishing era, thus turning the home furnishing industry into an organic whole. For entrepreneurs in the home improvement industry, if you can seize this trend, focus on doing big data collection and research in the home improvement industry, the future will also have something to do in the development process of the home improvement industry.

2, intelligent technology in the home improvement industry will further increase the landing, the main body of the home improvement industry will be changed from human to intelligent robots. In essence, the efficiency of the operation of the home improvement industry in the Internet home improvement era has not been significantly improved, and there is even a decline. Because the blueprint depicted by the Internet home furnishing requires a strong supply chain and strong implementation capabilities on the ground, once it can not be established, the home furnishing industry will fall into a new dilemma, the communication and tug of war between the various links and processes will allow the home furnishing industry to further decline in operational efficiency.

Entering the new home improvement era, the home improvement industry has seen the following major improvements in operational efficiency. First, the industrialization of home improvement workers. The industrialization of home improvement workers can formalize the management of the original home improvement industry's decoration guerrillas, professional training to weaken the communication barriers between them, thus reducing the communication barriers between different processes and links and the pain points and problems caused by the low quality of home improvement workers, thus bringing new changes to the home improvement industry.

Second, the widespread use of intelligent robots.The high cost of labor is the root cause of the rising prices in the home improvement industry today. Through intelligent robots to replace manpower can reduce the problem of labor costs to a certain extent, thus the cost of the home improvement industry will be reduced to a certain extent.

In addition, the application of intelligent robots can also unify the different processes and links of the home improvement industry to express and establish a set of standardized operational processes, thus bringing a new boost to the development of the home improvement industry.

The industrialization of home improvement workers is an inevitable stage in the robotization of home improvement intelligence, and after industrializing home improvement workers, we are able to land some new smart technologies that will allow the efficiency of the home improvement industry to be improved to some extent. In the future, with the further development of the home improvement industry, the home improvement industry will truly enter an era where the efficiency of the home improvement industry will be further enhanced by machines.

3, home improvement is no longer a closed system, will have a deep connection with the external industry. The advent of the new retail era has enabled every aspect of our home improvement to be connected to external industries, and external industries to empower the home improvement industry. With home improvement as the center of the circle, external industries will gain strength by combining with the home improvement industry, and the home improvement industry will be able to gain energy from these external industries.

The home improvement industry is no longer expressed in terms of each segment as a boundary, but in terms of big data, a way that everyone recognizes. In this way, the development of the home improvement industry will also be truly integrated into an organic whole, and ultimately the efficiency of the home improvement industry will be further enhanced.

"Home furnishing +" will change from the current internal combination to internal and external combination, and eventually the ecological development of the home furnishing industry will become a trend. As a result, the home improvement industry will be further developed and will form a system of operation in line with its own, thus bringing the development of the home improvement industry to a new stage.

The impact of new retail on the home improvement industry is not just as simple as empowerment, but it is more of an impact on the home improvement industry from a deeper level. In the future, the home improvement industry will enter the new home improvement era from the Internet home improvement era, thus turning home improvement into a new way of life, not just as simple as house decoration.

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