Recently, German auto parts giant Bosch Group announced that the company has decided not to produce its own batteries, citing the investment as too risky. "Given the dynamics of external markets and the fact that these factors are difficult to predict in the future, it is unclear whether this investment will pay off for Bosch." Bosch said in a statement.
Cancel production Divestment assets
In fact, Bosch has considered making its own batteries to compete with Asian rivals. In December, Bosch said it was considering investing 20 billion euros to bring its battery capacity to 200GWh by 2030. Whether it does so, however, depends on whether it can produce products that are better and cheaper than rivals such as Samsung SDI and Panasonic.
now， Bosch considers this investment to be part of“ high risk”， It was therefore decided to abandon the production plan， Even complete divestiture of assets related to battery production。 Bosch decides to dissolve two lithium-ion technology joint ventures—— Lithium energy andPower GmbH & Co. KG（LEAP）， and sell its solid-state battery subsidiarySeeo。
However, this does not mean that Bosch is giving up on the battery segment. According to Rolf Brand, head of Bosch Group Mobility Solutions, Bosch has strong battery management system technology and system integration capabilities, and together with outsourced battery cells, Bosch can provide customers with a complete battery system. Therefore, Bosch's solution is to continue to work with battery manufacturers to design batteries for hybrid and electric vehicles, which are then handed over to battery manufacturers for production, and Bosch then buys these batteries from the battery manufacturers.
To be a major player in electric mobility, we don't need to make our own batteries," Brand said on the conference call. "
Bosch's decision is a blow to European politicians and European carmakers. They have been calling on companies to unite to form a regional battery alliance to compete with Asian companies. Although European companies are also actively developing new energy technologies and can assemble their own battery packs, the European market has not yet formed a strong battery supplier, there is no significant advantage in battery cells, which are key components of batteries, most of which are currently manufactured in Asia.
Shift the center of gravity to autonomous driving and hydrogen fuel
It is reported that for the past five years, Bosch has been sitting in the first place on the list of the top 100 suppliers of global auto parts and accessories released by the American Automotive News. Bosch achieved good results in 2017. The financial figures show that Bosch's sales rose 6.7 percent year-on-year to 78 billion euros in 2017; EBITDA rose 23.2 percent to 5.3 billion euros; sales in the automotive business rose 7.8 percent to 47.4 billion euros; and R&D expenses were 7.5 billion euros, or about 10 percent of sales.
Bosch invests about 400 million euros a year in e-mobility, much of it in battery technology research and development, according to the data. Now, Bosch is clearly reluctant to spend too much energy on batteries, and autonomous driving and hydrogen fuel are Bosch's "new darlings". Bosch said it will continue to develop hydrogen fuel cell technology in 2018, tap into the potential of internal combustion engines and strengthen research and development of autonomous driving and driver assistance technologies.
"By 2030 at the latest, fuel cells will play an important role in powertrain systems. Bosch is accelerating the R&D process and gradually expanding our product portfolio. " said Volkmar Dunnar, Chairman of the Board of Directors of the Bosch Group.
Regarding autonomous driving technology, Bosch is working with Daimler to introduce fully autonomous and driverless systems for urban roads, with the main goal of the project being to make autonomous driving on urban roads a reality after 2020. Bosch has invested heavily in new technologies such as autonomous driving. In June last year, Bosch announced a 1 billion euro investment in a semiconductor plant in Germany to meet the growing demand for chips for autonomous driving, the Internet of Things, smart homes and other high technologies.
>>1、How artificial intelligence is changing the way manufacturing is done2、Internet helps companies create a new retail supply chain and create a new ecology3、Chengdu How to use big data for store location selection4、CSR access to SSCI database Q1 area5、Hainan is actively preparing for the establishment of a national blockchain experimental zone the first city of blockchain who is competing with it