As major car companies are transforming themselves into automotive mobility providers, Ford also feels the importance of seizing the opportunity in the autonomous driving market.
On July 25, Ford announced the formation of Ford's self-driving car subsidiary (Ford AV LLC) and plans to invest $4 billion in it by 2023 to accelerate the self-driving car business. At the same time, Ford also announced a series of organizational changes designed to improve the efficiency of its business operations and drive profitable growth.
Establishment of an autonomous driving subsidiary
According to official documents from Ford, the new autonomous driving subsidiary will include dynamic driving systems integration, autonomous vehicle research and forward engineering, autonomous vehicle transportation services network expansion, user experience, business strategy, and expansion teams. Ford's Argo AI is also moving to the self-driving car company name, with the new company headquartered at Ford's Corktown campus in Detroit. Ford made a point of highlighting that this newly formed self-driving company will be aggressively bringing in outside investment, with Ford expected to invest $4 billion in the development of its self-driving car-related business by the end of 2023, including a $1 billion investment in the
With the integration of its self-driving platform and mobility solutions teams, Ford's self-driving car business will truly be in the "fast lane". There is no better time than now to integrate the self-driving platform into a team that is well positioned to seize future opportunities," said Jim Hackett, president and CEO of Ford Motor Company. "
Sherif Marakby, Ford's current vice president of Ford self-driving cars and electrification, has been named chief executive officer of Ford's self-driving car subsidiary and will report to the company's board of directors. The new company's board of directors is chaired by Marcy Klevorn, Ford's executive vice president and president of mobile mobility.
Major internal restructuring
In addition to this, Ford has made a series of organizational changes.
Ted Cannis, Ford's global director of vehicle electrification, will lead the Ford Edison team responsible for developing and launching the next generation of electric vehicles. The Edison team will continue to report to Jim Farley, Ford's executive vice president and president of global markets.
Ford will also realign Global Operations, led by Joe Hinrichs, Ford's executive vice president and president of Global Operations, to include IT information technology and global order delivery systems, integrating teams, technologies and processes related to production systems. As a result, Jeff Lemmer, Ford's vice president and chief information officer, will report to Hinrichs.
The realignment will help Ford accelerate the integration and adoption of technology across its industrial systems and will further streamline manufacturing processes, speed vehicle delivery, reduce inventory and improve capital efficiency.
Don Ho-Tai, Executive Vice President, Product Development and Procurement, Ford Motor（Hau Thai-Tang） Will report directly to Kate Han.。 Under the leadership of Don Ho-Tai， Ford is transitioning to a more flexible body architecture and common parts across models， thus reducing the development time of new products20%。 This will help Ford achieve its while completing nearly70 Billion dollar engineering efficiency commitment， and plans to build the most efficient product development team in the automotive industry within five years。
Ford announced that all organizational changes are effective August 1.
Accelerate product iteration and upgrade
This year has not been a good year for Ford in China. In the face of a fiercely competitive market environment, Ford's sales in China were 62,057 units in June and 400,443 units in the first half of the year, down 25% year-on-year. To change the status quo, Ford not only unified its channels in China and established a unified brand image, but also further adjusted and optimized its business segments, with a special emphasis on focusing on consumer insights and market opportunities. With a number of deepening changes at Ford, the product development team will deliver more consumer-driven products and services in the future.
Under Ford's plans, it will offer an updated product lineup in the North American market by 2020, with the average age of models sold in its showrooms dropping from 5.7 to 3.3 years old, three-quarters of the product refresh, and four new pickup and SUV models. Ford has a strong product refresh program in place for the European and Asian markets, as well.
“ We focus on every aspect of the business， Continuous adjustment and optimization， Ensure that every effort implemented will be aimed at improving the operational efficiency and performance of the business， Better serve our customers。” Kate Han said。
[Southern + Reporter] Shao Yumei
[Author] Yumei Shao
[Source] Nanfang Media Group Southern+ Client
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