What this English SEO webmaster means is that one of his sites saw a drop in traffic of almost a quarter on the 12th, meaning SEO traffic of course, and it was counter-intuitive and unaffected by the particular season of December.
At first, it was all speculation and inconclusive, then I was shocked to see the SE Roundtable report.
What types of websites does Google Maccabees algorithm hit?
Before Google officially confirmed this update, Barry Schwartz had reported on the 15th (that's the one above), and in the days that followed, he personally analyzed over 100 affected sites (professional attitude. (Kudos) and found some commonalities in these sites, so on the 20th another story was published, here.
Note: This story was posted just after 7am on the 20th, while the confirmed story about Google was posted just after 1pm on the 20th.
Quote from Search Engine Land.
A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”
In simple direct translation.
A Google spokesperson told SEL that "we've made some minor improvements [to search results] over the past few days as part of our efforts to improve the relevance of [search results]. "
Hey. Actually, what Google says is the same as not saying, isn't it?
So, I'll just briefly paraphrase Barry's piece of discovery with you.
This update is cracking down on low quality content sites, kind of like thin content types, that have too many commercial keyword articles and are designed to cater only to search engines and not to users.
The term Keyword Permutations was used in the Barry report, meaning that SEOs are so focused on optimizing for targeted keywords that it leads to slightly different keyword variants you optimize for with a landing page or an article.
Give two examples and you'll get the idea. Uh, I made up the following myself, just to make it better for everyone.
If your site is a small English content site that survives on Affiliate commissions, assuming you sell laptops, you might write four articles like this one, targeting the following keywords.
Best laptops under 300 dollars
Best laptops under 500 dollars
Best laptops under 800 dollars
Best laptops under 1000 dollars
The search volume for these terms may be okay, the search intent conversion is generally okay, and even if the quality of your article is fine, this Google update may affect you as usual.
If your site is a business site that survives on services or products, you might have multiple landing pagestargeting these keywords.
iPhone X case supplier in China
iPhone X case supplier in Shenzhen
iPhone X case supplier in Guangzhou
iPhone X case supplier in Wenzhou
Of course, the last one is randomly made up, I don't think Wenzhou produces phone cases, it's all the people in Huaqiangbei, Shenzhen who are doing this. If you have more of these pages on your business site, as usual, they may be affected by this Google update.
Is your website affected? How can I tell?
First, open theGoogle Analytics > Acquisition > All Traffic > Channel > Organic Search , choose a span of at least one month for the time period and see if there are any anomalies in the traffic after the 13th of the month.
Step 2, throw a few of your main keywords that you track regularly into a Google search and see if there is a significant drop in rankings, e.g.: what had been solidly in the top 3 at the beginning of December has suddenly dropped to page 2.
If there's nothing unusual about traffic or rankings (excluding seasonality), congratulations, you weren't affected by this update.
If there is an anomaly, it may have been affected, as there may be other reasons.
If it is affected, how can it be improved?
This one. You should know how to do that better than I do, right?
I won't mention it here, but if you really don't have a clue, email me and I'll take a look at it for you sometime.
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