The cpm is only 0.6-1.8, crazy cheap
What does it mean?
Suitable for testing products
Because PPE is cheap, it is possible to run data at a relatively low cost with PPE before it has been determined that this product is viable.
(PPE can be done for under $5 per thousand coverage, meaning you can reach 1,000 people on a $5 per day budget, compared to WC's often 20+ CPM, PPE can be done at a lower cost with more data to support the viability of the product)
Don't be bluffed by sky-high airtime
People may swipe out video ads with millions of plays at every turn, and think in their hearts that it's really awesome, and that the money is still not crazy?
Actually, no, with a CPM of around 0.6 like PPE, it would only cost $600 to reach an audience of 1 million. So only you know in your heart whether you are really making money or not.
The full name of WC is Web site conversion, that is, conversion advertising, that is, advertising with the goal of conversion, the "conversion" mentioned here can be "View Content" "Add to Cart" "Purchase" and other goals, when you choose "View Content", FB will help you choose the most favorite click on the ad users.