The cost of traditional e-commerce is getting higher. E-commerce has been growing by leaps and bounds for many years, and the high cost of e-commerce is now no less than that of brick-and-mortar stores: 11% labor, 5.5% deduction from Tmall/Beijing East, 15% promotion costs, 12% express delivery, 5% after-sales, 2% finance costs, 2% utilities rent, plus taxes, and without a gross margin of 50% or more, there is no way for traditional e-commerce to sustain operations.
If we now attribute the cause of the immediate recession in brick-and-mortar stores directly to the overall economic situation, we are obviously very wrong. And in reality, the real economy wasn't defeated by e-commerce, it lost to itself. Traditionally with a dozen brands, the better the online sales, the harder the offline store closures. Price advantage is the key factor, so as long as you can't do the same price online and offline, brick-and-mortar businesses will be defeated by themselves.
Some media outlets are predicting that after six years of reshuffling, brick and mortar stores have now indeed reached a most critical moment of survival!
But brick-and-mortar stores did not therefore completely extinct, but rather gave birth to a combination of online and offline small programs 。。。。
For physical stores, the small program is a good opportunity for transformation, fully combined with the advantages of online and offline, minutes can be in the traditional e-commerce crush under the reversal.
However, the expansion of online channels is not a dry thing, especially for small brick-and-mortar stores, they can not afford the high cost of a platform, stationed in the platform and lost absolute control of profits, and to spend the promotion costs are not low.
So many people think that WeChat applets are the best option for physical stores to quickly enter online at low cost. Indeed, small programs can solve a lot of problems for small brick-and-mortar stores.
1, reduce the cost threshold: small program development, low operating costs, do not require a lot of preliminary investment can be used, the vast majority of businesses can afford to pay.
2, save traffic costs: small program comes with WeChat close to 1 billion people's huge traffic, and more than 40 simple and shallow convenient entrance, is a free flow pool for businesses.
3, increase consumption channels: the original single channel becomes rich, the online advantages of the small program can be fully for the offline entity store to attract traffic, but also to improve the ability to realize the traffic.