There is huge scope for AI landings on non-smartphone type hardware in the future.
Text | Sun Ran
The 5th WISE Conference - "WISE 2017 New Business Conference" on December 12 - 13, 2017 is on schedule. In times of opportunity and challenge, the age of business is upon us. We believe that the new business is the evolution of business civilization from "long-lasting" to "long-new", from "big but not down" to "new but not down".
According to Li Zhifei, founder and CEO of Out Ask, the reason why the industry's hot voice interaction has not yet been popularized at the application level is that 95% of human-computer interaction devices are still mobile phones today, and people are still more comfortable with the touch-screen interaction mode on mobile phones. But in the future, all non-phone smart devices are being miniaturized and portable in use scenarios without screens and keyboards, which will create a huge space for voice startups.
At the "WISE 2017 New Business Conference" hosted by 36 Krypton, Li Zhifei brought the following to share.
Zhifei Li: What I'm sharing with you today is how AI is reshaping consumer electronics, making it smarter and more like a device that understands and can understand you. AI is the technology, applications of artificial intelligence, such as voice recognition, computer recognition, image recognition ...... Consumer electronics have been owned by at least everyone - smartphones, walkmans, headphones, smart speakers of all kinds.
We were founded in October 2012 with a very idealistic mission to define the next generation of human-computer interaction. It wasn't very clear at that time what was meant by next-generation human-computer interaction, but in 2012 we were very clear that the interaction we use today, poking around on the phone screen with keyboards and touchscreens was not the ultimate interaction. The ultimate way of interaction, we have to explore in the past ten years, and even in the next many years, from the earliest voice interaction to the back to do the combination of hard and soft products, as well as to the combination of different principles of product synergy, exploration, we have done a lot of work in this area.
We have studied the frequency of using voice when users open different devices, and we can share some data here. The reason why smartphone users have a very low chance of interacting with voice is that they are already used to interacting with touch screen mode, and this time voice interaction will not bring big value to them.
When a device does not have a keyboard, no touch screen or touch screen is very bad, voice interaction is particularly important or is the only way to interact, the middle of the smart watch, speakers or car devices are actually so some scenarios, either the voice interaction is not very convenient or the device does not have a keyboard can go to interact.
Voice interaction is felt to be a more important interaction method in the future, but why has it not become a mainstream today? The simple reason is that today the world, including China, you go to see all the smart devices, including mobile phones, smart speakers, smart cars, which account for 95% of the amount of smart phones, that is, all of today's human-machine interaction is the most important device is the mobile phone, and accounted for 95%, this time other devices are very little.
But does this mean there's no hope for the future of voice interaction? Because smart phones account for all the number of devices voice interaction is not very good a value-added interaction, in fact, it is not so, we go to see the growth rate, today the smart phone whether in China, the United States it has been very slow growth, and even some are not growing at all, in the next few years the global smart phone growth may be less than 5%, but if you look at other smart devices, such as smart watches, speakers, etc. this growth rate may be tens of percent or even 100 percent growth, these data in my opinion many are underestimated.
If we look at it based on the growth rate to predict what will happen in the next two or three years, the entire non-phone class of devices can account for more than 30% of all smart devices in North America by 2021, and it's relatively similar in Europe, and a little slower in China. The percentage of non-mobile smart devices in China, because of the country's relatively large population base, is not too high overall, but the absolute number is relatively very high.
When non-smartphone devices make up 30% of all smart devices, you can imagine the whole eco-scenario is not quite the same, if say today you forget your smartphone when you come home from work, you will definitely go back to get your smartphone. There's no need to take your smartphone for the next three or five years. Whether your smartphone, speakers, or headphones are all connected and have the same account system behind them, your smartphone is nothing more than your brief screen.
One trend you can see in all non-smartphone devices is that the devices themselves are miniaturized, and many of them are screenless or keyboardless, and the usage scenario is portable, on-the-go, and ubiquitous. The computational power of such devices today has surpassed the ability of such a small device as a headset, for example, to do computation that many of these large machines did ten years ago, twenty years ago.
In such a scenario, on the one hand, the scene is changing and is everywhere. On the other hand equipment is being miniaturized. This is when voice interaction becomes a mainstream interaction method because you don't have a keyboard, and it's also better for private environments, such as inside the home. Then when voice interaction becomes a dominant interaction method, we will judge that so-called AI native devices will prosper. What does it mean to be an AI native device? The old smartphone couldn't be called an AI one, probably using it just as a tool, a networking device, rather than as an AI or a device where human-computer interaction is particularly natural.
The front is a trend across the industry. Ask the watch has been engaged in speech recognition algorithms in the past, and on the other hand, how to put voice interaction in various scenarios, at home, when you are running, etc. Ask is probably one of the few companies in the world that is doing algorithms on the one hand, and on the other hand is doing the implementation of algorithms in consumer scenarios. We do a range of scenarios, for example, the Ticwatch watch is also better known as a smartwatch globally. In addition to the more sophisticated technology such as voice interaction, our products also have a good design and have received some of the world's most prestigious design awards. This is a smart car device, when you drive inside the car, when your rear view mirror with a 4G connected device, this time you are driving, interact with the voice platform, listen to music or intend to go to the airport, the airport is late to change a destination, this time you can interact by voice, you do not need to pick up the phone, direct voice interaction can be operated.
Smart speakers, many people come home inside, in the company all day will be more tired, this time hope to lie at home on the sofa just listening to music, the left is our high-quality smart speakers. On the right is a portable, waterproof smart speaker that you can take into the shower room when you're in the shower, and when you're in the kitchen, it's waterproof, and it's supposed to be the world's first waterproof and portable device that also has smart interaction.
All of these devices are a carrier of the AI display behind them, and we think that in the future there will be a virtual personal assistant, VPA, behind all of these devices, and we think that VPA may be an end form of AI in consumer electronics in the future. VPA needs to have these basic conditions can interact with you a resource, have a huge amount of content, can provide you with personalized services, like we just mentioned when you are off work, it knows all your information, it is everywhere, not necessarily with the phone to go, everywhere, at home inside, in the car are so.
When the VPA is in the background and there are various hardware carriers in the front end, watches, speakers, headphones, phones, this time these devices can be linked to each other. Inside your home you can control the temperature inside your car; inside your car, you can turn on the air conditioning in your home on the way home. When all the devices are linked and the VPA is behind it as an assistant with an account, with personal information, and with personal preferences that can give you intelligent services, we feel the future is very different for today.
Finally, I would like to conclude that VPA is the brain, a virtual assistant, the hardware in front is its carrier, and our goal is to put these virtual services in the carrier so that it can be experienced in people's daily life.
>>1、One Belt One Road Science and Technology Education Forum held in Chongqing2、New zero sale convenience bees allow convenience stores to live more openly and freely3、The difference between good headphones and ordinary headphones4、Funky headlines wins recommended mobile app expert in general information category well deserved5、Why man fears nature but not artificial intelligence