cool hit counter What kind of a book is A Study of the Market for the Trading of Rights in China's Television Series?_Intefrankly

What kind of a book is A Study of the Market for the Trading of Rights in China's Television Series?


日前

《我国电视剧版权交易市场研究》 edition of a book

由陕西人民出版社正式出版

The book was written by the executive director of the Western National Copyright Exchange and

Chairman of Xi'an TV Drama Copyright Trading Center

By Dr. Lei Dang

是我国首部专题研究电视剧版权交易市场的

学术专著

《我国电视剧版权交易市场研究》

这是一本什么样的书?

这本书对电视剧版权交易带来哪些新思考?

What are the features that are different compared to previous studies?

……

Let's take a series of questions

来看看本书的作者是怎么回答的吧!

这是一本什么样的书?

This is a research report that compares the development of China's TV drama industry from the perspective of copyright trading.

在《我国电视剧版权交易市场研究》中,对电视剧的制作端、播出端、交易平台做了梳理。特别是从国家对电视剧的管理政策以及互联网技术对电视剧产业的影响这两个维度,对电视剧产业发展的总体状况进行了分析。

这本书融合了2010年西安电视剧版权交易中心获批成立以来的探索实践,提出了一些完善我国电视剧版权交易体系的对策建议。比如借助版权登记制度、版权仲裁制度,构建一个版权确权、流转和版权纠纷调解仲裁的贯通机制;依托大数据、人工智能技术来提升影视项目的投资决策水平,降低生产成本,促进电视剧产业的供给侧改革;放宽电视剧内容审查标准,让电视剧内容管理更加透明、规范、标准等。

这本书的核心观点是什么?

(1) Implementation of "in-venue trading" of TV series copyrights based on a permanent open exchange market to prevent corruption, counteract ratings falsification and allow the healthy development of the TV series industry

All the characteristics and problems of the TV industry are reflected in the TV trading segment. In China's TV drama copyright trading, it has long been in a state of "small-circle" trading, without relying on open and permanent trading institutions, and conducting copyright trading by means of competitive bidding, which also breeds corruption in the procurement of TV dramas, thus leading to problems such as falsification of ratings and excessive remuneration of stars.

规范电视剧版权交易行为,是预防腐败,抵制收视造假,让整个电视剧产业有序发展的“牛鼻子”。

(2) Calling on TV drama industry practitioners to pay more attention to TV drama copyright validation, trading and protection

Since its establishment, Xi'an TV Drama Copyright Trading Center has been committed to promoting the construction of a system for the confirmation, trading and protection of TV drama copyrights. In 2012, the Copyright Center was entrusted by the Shaanxi Provincial Copyright Bureau to carry out copyright registration work and took the lead in promoting the copyright registration system in the TV drama industry. In recent years, TV industry players have become more and more aware of copyright, which is a good sign. At the same time, the market also needs copyright service providers to provide more professional and detailed copyright services. It is proposed to implement a mandatory registration system for TV series copyrights, which can reduce transaction costs and enhance transaction efficiency, which is beneficial to the sound development of the entire industry. In terms of dispute handling mechanisms, it is recommended that attention be paid to mediation and arbitration mechanisms for TV series copyright disputes, through which problems can be resolved privately, quickly and efficiently.

(3) Relying on big data and artificial intelligence technology to improve investment decision-making and reduce investment risks in film and television projects

电视剧市场已进入“五亿时代”,制作成本非常之高,如果还凭个人感觉来做电视剧投资,潜在的风险十分巨大。建议借助大数据、人工智能技术,以量化、理性的思维来对待电视剧项目投资。大数据技术已经越来越深地应用到电视剧的项目评估当中,西安影视数据评估中心自主研发的“剧医生”“统筹宝”“影视大数据综合应用平台”等系列产品,正是在“影视+科技”领域的最新探索成果。

相比以往的研究,这本书的特点有哪些?

(1) Uniqueness of perspective

There are many books that have studied the TV drama market in the past, and there are annual TV drama industry analysis reports, but there are almost no monographs that study the TV drama market from the perspective of TV drama rights trading. This is the uniqueness of this book's research perspective.

(2)更强的实践性

The Study on China's TV Drama Copyright Trading Market is based on the summary of the exploration and practical experience of the TV Drama Copyright Trading Center in the past eight years, so it does not talk about theory, but starts from practice, insists on problem orientation, combines some objective problems in the market, and gives responses at the theoretical level, which is another characteristic of this book.

这本书对电视剧版权交易带来哪些新思考?

(1) For professionals in the film and television industry.

More attention should be paid to the issue of copyright, to the confirmation and trading of TV series copyright, and to the protection of copyright; secondly, more attention should be paid to the application of new technologies such as big data and artificial intelligence. These aspects will be enlightening for everyone.

(2) For those new to the profession or aspiring to a career in television drama.

他们阅读这本书,能够较系统全面地了解我们国家电视剧产业发展的历程和主要特征,能够了解国家广电总局对电视剧的一些政策规定,特别是互联网、大数据等新技术条件下,电视剧产业表现出的一些新特点,有助于从业者更好地从事电视剧产业相关工作。

As the author of this book, how would you recommend this book to others?

1)This is a research report that systematically compares the development of China's TV drama industry in its entirety. We hope that this will be of some help to those who need to understand the TV industry or wish to work in TV industry related jobs.

(2) I hope that this book can be used as an opportunity to exchange and discuss with experts in the film and television industry on some of the issues facing the television drama industry.特别是在新技术条件之下,我们可以采取哪些应对的措施?比如说共同推动大数据与影视的结合,影视与科技的融合,来让这个市场变得更好,一起营造一个更加健康有序的电视剧产业生态圈。


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